"Cookie" for monsters?

Yesterday I got an offer in the mail to subscribe to a brand-new parenting magazine, Cookie, from the fabulous people who give us Jane. This magazine presented itself as an "upscale lifestyle parenting magazine" that will make it "a stylish and worldly, [sic] mom treat ... for busy but choosy women to explore the best new choices in everything". Basically a cross between Parenting, the Pottery Barn catalog, Vogue, and Lifestyles of the Rich and Famous. While I was slightly off-put by the whole Nanny Diaries feel of the moms they were trying to appeal to, I was flatly appalled by their attempt to sell this mag to me (and I am not exaggerating in my paraphrasing here):

"Are you the kind of mom who
* will never allow your child to be seen in clothes with characters on them?
* refuses to cut food into little shapes?
* demands nothing but the best for yourself and your family?

Then Cookie is for you!"

So, this is a magazine for child-toting women who abhor childhood? I am certainly not a cutesy, girly mom who is ruled by her toddler (as much as he would like to think so), but who am I to not let my boy wear his very favorite Sesame Street T-shirt, bought from (gasp!) K-Mart no less? And who am I to argue with the fact that I can get my child to eat an entire grilled cheese sandwich by cutting it into stars and trees with my cookie cutters?